Bold Ogilvy

Δευτέρα 24 Φεβρουάριος, 2014

Bold Ogilvy and Mather latest work for Cosmote. A Greek village faces financial constrains . You need to be Greek to fully appreciate this one

Πέμπτη 20 Φεβρουάριος, 2014


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Πέμπτη 20 Φεβρουάριος, 2014

There are many leadership programs available today, from 1-day workshops to corporate training programs. But chances are, these won't really help. In this clear, candid talk, Roselinde Torres describes 25 years observing truly great leaders at work, and shares the three simple but crucial questions would-be company chiefs need to ask to thrive in the future.

Πέμπτη 13 Φεβρουάριος, 2014

Effectiveness is at the heart of everything we do. David Ogilvy himself wrote a series of full-page ads in the New York Times in the 1960s with headlines such as "How To Create Advertising That Sells." His most famous book, Ogilvy on Advertising, is packed with guidance on the success factors of effective campaigns.