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Community Engagement Manager

Ogilvy Greece seeks to recruit a Community Engagement Manager (CEM) on behalf of one of its top clients. The CEM will be responsible of handling the brand’s fan communities across social.

The CΕΜ will be an integral part of the Digital Care & Media Teams and will be the voice of the brand to all communities. This role is responsible for handling any incoming comments or private messages in close alignment with the client’s Digital Care & MarComs Teams, constantly training agents, while also proactively engaging with consumers on social media channels, including Facebook, YouTube, Instagram, Twitter, LinkedIn, TikTok, and other similar touch points.

The candidate should possess a strong understanding of the latest updates for all things social and the ability to use social listening tools. They will work closely with both the agency and the client partners to execute an integrated social engagement strategy in order to drive brand love building and proactively protect the company’s portfolio.

Requirements:

  • 3 years of relevant experience in social media community management across multiple platforms.
  • Copywriting skills with proven experience in responding to comments and messages alongside excellent written and oral proficiency in Greek and English.
  • Proficiency in conducting social media sentiment analysis with the ability to leverage listening tools for comprehensive insights.
  • Proficiency in facilitating effective knowledge transfer to individuals, ensuring a thorough grasp and implementation of social community management practices.
  • Strategic and creative thinking with a strong customer service orientation.
  • Effective problem-solving and attention to detail.
  • Proficiency in MS Office Suite.
  • Bachelor’s degree in Marketing/Advertising field is a plus.

 Responsibilities:

  • Handle community communications across multiple platforms, including but not limited to YouTube, Instagram, LinkedIn, Twitter, Facebook, TikTok, Google My Business, App stores reviews, etc.
  • Respond to comments and messages in a timely, witty, empathetic, professional, and authentic manner, with an understanding of the social culture.
  • Ensure 100% compliance with marketing regulations and proactively monitor brand mentions to mitigate the risks of potential crisis events.
  • Conduct workshops, training sessions, and provide toolkits, FAQs, and best practices to continuously educate Digital Care agents on both campaign and customer care issues.
  • Cultivate an authentic relationship with fans, industry professionals, and third-party social communities by actively listening to conversations, tracking hashtags/mentions, and initiating or participating in users’ discussions to enhance brand awareness and diminish negative sentiment while increasing positive sentiment.
  • Utilize social media listening tools (e.g., Sprinklr) with an automation mindset to enhance operational efficiency wherever possible.
  • Perform social media sentiment analysis by gathering and analyzing data and insights, delivering and presenting business reports (daily flag-ups, monthly, quarterly, annually, on campaign) based on KPIs such as Sentiment, Response Rate, Consumer Service Satisfaction, and NPS.
  • Stay up-to-date on pop culture and digital trends.

Benefits:

  • A competitive package matching the candidate’s skills and experience
  • Private medical health insurance program
  • Gain access to the best local and global trainings
  • Privileged access to state-of-the-art AI tools (WPP Open)
  • Great work environment
  • Gym/workout membership

Ogilvy Greece is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, disability, sexual orientation, gender identity, or religion.